DAMON HOLDITCH

I'm a multidisciplinary creative and strategic marketer with a proven track record of building and scaling brands entirely through organic growth. As the Founder and Creative Director of The Crunchy Beat, I’ve grown a vibrant online music community from the ground up, now over 500K strong without paid ads or boosted posts. By leaning into storytelling, short-form video, and authentic community engagement, I drive over 1 million monthly organic impressions across TikTok, Instagram Reels, and YouTube Shorts, and helped artists generate 5M+ streams on Spotify and Apple Music through organic reach alone.

My work is rooted in culture and strategy. I’ve partnered with major labels like Warner Music Group, Sony Music, Universal Music Group, and EMI Australia, as well as top-tier indie labels including Stones Throw, Rostrum Records, Captured Tracks, Ninja Tune, Secretly Group, Future Classic, and Beggars Group. These relationships have involved everything from artist discovery and playlist curation to content strategy and fanbase development.

Across all projects, I lead with an editorial mindset and a creator’s skillset. Writing, filming, editing, and programming content designed for attention, longevity & authenticity. I currently manage 33 public playlists with a collective following of 145K+, while overseeing a weekly content schedule of 15–25 videos across platforms.

With experience in A&R, my approach is rooted in curation, culture, and creative instinct. I scout with both an ear for originality and an eye for narrative I champion artists whose sound, aesthetic, and story align with a broader cultural moment. Whether through playlisting, content strategy, or development conversations, I focus on helping artists find clarity in their vision and build lasting, organic relationships with their audience.

Whether building digital infrastructure for a new brand, crafting viral video content, or helping artists connect with fans in a meaningful way, I specialize in turning organic strategy into tangible growth without relying on ad spend. I thrive at the intersection of creativity, community, and content.